Planning and engineering firms: proposals out in days, not weeks.

The system watches your RFP sources, flags every fit, and turns proposal drafting from a multi-week scramble into a few focused days.

A San Francisco urban planning firm cut proposal time from 2 to 4 weeks to 2 to 4 days, running a weekly RFP pipeline across six sources.

Debra McClaughry

Who is Debra McClaughry

Debra McClaughry builds AI systems for proposal-driven firms. A former fractional COO with 35 years of operations experience in construction and professional services, she works with 2 to 30 person firms in urban planning, civil engineering, environmental consulting, architecture, and construction contracting to put AI into their proposal, RFP, and compliance workflows. Oklahoma based, nationwide via Zoom.

Why AI still feels harder than it should

Most principals know AI could help with proposals and RFPs. What they do not have is time to set it up, a clear first move, or confidence it will hold up under client and compliance scrutiny. That gap is not a technology problem. It is an implementation problem.

What it looks like when AI is working in your business

AI should make proposal work faster and more consistent. For proposal-driven firms, the pipeline, the drafting, and the compliance documents are where the most principal time comes back.

How the work gets done

AI Fit Assessment

A 30-minute Zoom session that maps the highest-value AI opportunities in your proposal, RFP, and compliance work, ranked by time saved and revenue protected. You leave with a prioritized list and a clear first move.

$500, credited in full toward any engagement

How It Works

RFP/RFQ Monitor

Every week I scan six procurement sources matched to your practice areas and geography and deliver one curated, fit-flagged report. When the bottleneck moves from finding work to responding fast enough, the Proposal Pipeline System adds templates, automated documents, and team training.

Start: $2,000/month, no setup fee
Full system: $7,500 setup plus $2,500/month

How It Works

Firm Rebuild

Every major workflow rebuilt over four to six weeks across proposals, compliance documents, client deliverables, and business development. Your team is trained on each system as it ships, with a custom prompt library built for your work.

$15,000 flat

How It Works

Ready to find out where AI fits in your business?

The AI Fit Assessment is 30 minutes and $500, credited in full toward any engagement. You leave with your highest-value AI opportunities mapped and a clear first move, whether or not you ever hire me.

Book Your AI Fit Assessment

Not ready to book yet? Take the free AI Readiness Scorecard first.

Why proposal-driven firms choose to work with Debra

Debra McClaughry is not a tech consultant. She is an operations professional with 35 years of experience running business systems, managing teams, and solving the kind of problems that show up in service businesses every day. She started using AI from the operator's seat, not the developer's seat, and she builds from there.

  • Understands service business operations from the inside
  • Explains AI in plain language, not tech-speak
  • Works hands-on with client businesses to implement real workflows
  • Uses AI daily in her own business
Learn more about Debra →